Wednesday
9th 
October 
2019
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7:00 PM

Registration & Check-In

Make sure you arrive at least 15 minutes early to reserve a seat. Take this time to talk to introduce yourself to your neighbors.

9:00 am - 10:00 am

Arrival & Check-In

Jaguar launched its Wimbledon campaign, using Out-of-Home to amplify excitement around the event. Be sure you come experience the fun!

Video

Friday, March 30

Summit on Infrastructure and Transportation

Clear your calendar - It's going down! Quote Blocks kicks off on May 18th, and you're invited to take part in the festivities. Join us for a day of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Development Director, JCDecaux

Robert Clasper

JCDecaux

Upfronts 2020

Wednesday
 
9th
 
Oct
 
2019
8:30am
 - 
11:30am
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Schedule 

08:15am – 08:55am

Registration & Breakfast 

Upon arrival please drop any belongings in the cloakroom downstairs and check-in on the registration screens which you will find in both the 'Tommy Flowers' & 'Haslett' rooms next to the entrance of IET. 


Help yourself to a delicious breakfast spread and then make your way to the Kelvin Lecture Theatre at 08:55am and take your seats.

09:00 am 

WELCOME 

Helen Edwards, Branding Consultant and Writer


Director of Passionbrand, author of ‘Creating Passion Brands’ and a Marketing Week columnist, Helen is the host for the Upfronts and chair of the lively closing panel debate.


 THE BRAND GAP 2

Justin Gibbons, Founding Partner at Work Research


Find out what brands are doing to close the ‘brand gap’ and hear the ‘charter for change’.


BUILDING DISTINCTIVE BRAND ASSETS

Jenni Romaniuk, Research Professor & Associate Director at Ehrenberg-Bass Institute

 
Author of ‘Building Distinctive Brand Assets’, find out how to future-proof a brand and how to build and protect ‘Distinctive Assets’.


HOW ATTENTION IS DRIVEN BY CONTEXT

Mike Follett, Managing Director of Lumen Research


Lumen are eye-tracking experts, learn more about how attention is driven by context, targeting and creative and that the ‘reality of attention’ varies across media.


FACEBOOK & OOH

Ségolène Braun, Marketing Science Partner at Facebook


Want to know how Facebook and OOH combine to extend the reach of campaigns and to help brands reach broader, younger audiences? This is a must-see session.


Q&A 

There will be a chance to ask the panel any questions. Sli.do will be setup throughout the morning for you to login and send any questions in throughout the talks. See the Sli.do section below for more details.

From 10.45*

Refreshments & Networking

Please join us in the reception rooms for hot drinks and cakes, plus a chance to engage with the speakers as well as networking with other guests,

Join the conversation! 

Go to sli.do.com

Enter code: #BG2

 

 We welcome you to ask any questions throughout the events via Sli.do.

Please use the login above.

Photo Gallery

MODERATOR

DR Helen Edwards

Director at Passionbrand, regular columnist for Marketing Week magazine

We are delighted to announce that Helen Edwards will be the chair throughout the morning session and Q&A panel discussion.

 

Helen is an MBA from London Business School and a PhD in Marketing.

 

She is the strategic partner at Passionbrand, a boutique brand consultancy whose clients include Johnson & Johnson, Avon, MetLife, EDF Energy, and The World Economic Forum.

 

She is part of the London Business School exec education faculty, teaching on the Strategic Brand Management course, and guest lecturing for the MBA Brand management elective.


She co-authored "Creating Passion Brands: how to build emotional brand connections with customers".

KEYNOTE SPEAKER

jenni romaniuk

Building Distinctive Brand Assets

Associate Director (International), Ehrenberg-Bass Institute

Jenni Romaniuk is a Research Professor of Marketing. at the Ehrenberg-Bass Institute - the world’s largest centre for research into marketing.

 

As the key architect behind the Ehrenberg-Bass approaches to Distinctive Asset, Category Entry Point and Mental Availability Measurement, Jenni has worked with companies all over the world to help them build stronger brands. Her book, Building Distinctive Brand Assets (Oxford University Press), helps marketers future-proof their brand’s identity and set up long-term brand strategies. She also co-authored the How Brands Grow books with Byron Sharp, Professor of Marketing Science and Director of the Ehrenberg-Bass Institute.

 

Jenni’s expertise also spans mental and physical availability, brand equity, brand health tracking, word-of-mouth and advertising effectiveness. 

SPEAKER LINE UP

MIKE FOLLETT

Managing Director at Lumen Research

Mike Follett is one of the founders of attention technology company Lumen Research. Lumen uses eye tracking to understand the reality of attention across media, helping value media opportunities and optimise creative work for brands such as Tesco, British Gas and Adidas.


Mike will talk through the latest learning from Lumen's research into advertising across mobile, desktop, and OOH.

SeGOLENE BRAUN

Regional Measurement Partner, Facebook

Ségolène Braun is the Measurement Partner at Facebook, measuring expertise on and off for the main advertisers in France.


She spent over 7 years at Microsoft working for the Technology Director at Microsoft France and then made the decision to move to the advertising world and joined Facebook in 2013 as Business Development Manager engaging with global agencies to deploy people based measurement solutions. 

JUSTIN GIBBONS

Founding Partner of Work Research and co-author of The Brand Gap

Justin Gibbons returns with The Brand Gap 2 – unveiling important new insight and a call-to-action manifesto for brands.


The Brand Gap launched at last Upfronts 2019 following an extensive industry-wide survey across 125 media planners.


Don't miss out on the latest. 

SPEAKERS

tbc

Founding Partner of Work Research and co-author of The Brand Gap

Back for the second year running, Justin Gibbons returns with The Brand Gap 2 – unveiling important new insight and a call-to-action manifesto for brands.


The Brand Gap launched at last Upfronts 2019 following an extensive industry-wide survey across 125 media planners. Don't miss out on the latest. 

Previous Speakers

video

Sir John Hegarty

Context

Video

Les Binet

Marketing Effectiveness

Video

Mark Ritson

Brand vs Activation

Video

Justin Gibbons

The Brand Gap 

Read more
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5:00 PM

Arrival and Networking

Make sure you arrive at least 15 minutes early to reserve a seat. Take this time to talk to introduce yourself to your neighbors.

5:30 PM

Opening Remarks

Robert Clasper leads opening remarks. A special shout out to our tremendous sponsors who helped this night come to life!

6:00 PM

Speakers

Listen to an overview of the upcoming year, trends from last year and our expected plans for the future.

7:30 PM

Wrap-Up

Open Q&A with the higher ups. Don't be afraid to ask the questions you really want to know!

Venue

More engaging

Our goal is to surprise and entertain you around the city with more interactive and creative advertising. We're excited to share the Wimbledon experience with you.

Last Years Video

 The Brand Gap

Location.

Join us at the IET Savoy Place for a morning of thought-provoking market updates and insight from leading industry speakers.

 

To follow on from such an overwhelming response to The Brand Gap last year, we will reveal new industry insights in The Brand Gap 2 report.


We have an international roster of speakers from the frontline of marketing and media - check this page as we reveal more over the next few weeks. 

Go to sli.do.com

Enter code: #BG2

 

 We welcome you to ask any questions throughout the events via Sli.do.

Please use the login above.

The Final Countdown!
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PREVIOUS UPFRONTS SPEAKERS

HEAD OF EFFECTIVENESS,

ADAM&EVE DDB

Les Binet

founder & creative, bbh

co-founder, the garage soho

Sir John Hegarty

adjunct prof. of marketing & MARKETING WEEK COLUMNIST

Mark Ritson

WHAT PEOPLE SAY

"Was expecting a sell. Was pleasantly surprised. Felt more like a mini TED session."

 

"The significance of spending the morning with speakers who-from differing vantage points and involvement-sold the merits and benefits of the OOH DOOH medium as a whole was the most rewarding. It wasn't Decaux-centric if that makes sense and all the better for it."

 

"I really enjoyed The Brand Gap. The topic was extremely relevant and the speakers diverse enough to bring different opinions and a healthy debate. Absolutely loved it!" 


"Loved the broader focus vs just selling OOH - Justin Gibbons and John Hegarty a particular highlight"

"Great event, excellent venue, good experience, facilities, refreshments and handouts. The content was very engaging and provocative, the audience were all highly engaged and the presentations by Justin and Sir John led to significant discussion following the event."


"Really great session, with lots of relevant and thought-provoking material. leaving me energised to think about my marketing budgets differently."

 

"I found this years Upfronts spot on. Very informative but most of all it is nice to see a media owner taking a grown up approach and addressing challenges brands have in media neutral way. Nice to hear contrasting opinions from those who have been working in the industry for many years. Well done JCD."

Wed
, 
Oct 
9th
 at 
8:30am
JCDecaux Upfronts 2020

 To follow on from such an overwhelming response to The Brand Gap last year, we will reveal new industry insights in The Brand Gap 2 report.


Join us at IET Savoy Place for a morning of hot topics and leading industry speakers - all to be revealed soon. See below for previous guest speakers.

DOWNLOAD HERE
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Wed
, 
Oct 
9th
 at 
8:30am

JCDecaux Upfronts 2019 launched a new report by behavioural economics expert from Work Research, Justin Gibbons, in association with JCDecaux UK, which uncovers the role of brand building in today’s media landscape.

We questioned leading clients and agencies about their attitudes towards branding and activation, the research identifies a ‘Brand Gap’ - the gap between what brands know about brand building and how they behave.

Probing the culture of short-term versus long-term thinking and posing the question of what the rise of the ‘digital media owner’ means for brands, The Brand Gap will spark ideas for 2019.

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