We are delighted to announce that Helen Edwards will be the chair throughout the morning session and Q&A panel discussion.
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Helen is an MBA from London Business School and a PhD in Marketing.
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She is the strategic partner at Passionbrand, a boutique brand consultancy whose clients include Johnson & Johnson, Avon, MetLife, EDF Energy, and The World Economic Forum.
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She is part of the London Business School exec education faculty, teaching on the Strategic Brand Management course, and guest lecturing for the MBA Brand management elective.
She co-authored "Creating Passion Brands: how to build emotional brand connections with customers".
Jenni Romaniuk is a Research Professor of Marketing. at the Ehrenberg-Bass Institute - the world’s largest centre for research into marketing.
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As the key architect behind the Ehrenberg-Bass approaches to Distinctive Asset, Category Entry Point and Mental Availability Measurement, Jenni has worked with companies all over the world to help them build stronger brands. Her book, Building Distinctive Brand Assets (Oxford University Press), helps marketers future-proof their brand’s identity and set up long-term brand strategies. She also co-authored the How Brands Grow books with Byron Sharp, Professor of Marketing Science and Director of the Ehrenberg-Bass Institute.
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Jenni’s expertise also spans mental and physical availability, brand equity, brand health tracking, word-of-mouth and advertising effectiveness.Â
Mike Follett is one of the founders of attention technology company Lumen Research. Lumen uses eye tracking to understand the reality of attention across media, helping value media opportunities and optimise creative work for brands such as Tesco, British Gas and Adidas.
Mike will talk through the latest learning from Lumen's research into advertising across mobile, desktop, and OOH.
Ségolène Braun is the Measurement Partner at Facebook, measuring expertise on and off for the main advertisers in France.
She spent over 7 years at Microsoft working for the Technology Director at Microsoft France and then made the decision to move to the advertising world and joined Facebook in 2013 as Business Development Manager engaging with global agencies to deploy people based measurement solutions.Â
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