We are delighted to announce that Helen Edwards will be the chair throughout the morning session and Q&A panel discussion.
Helen is an MBA from London Business School and a PhD in Marketing.
She is the strategic partner at Passionbrand, a boutique brand consultancy whose clients include Johnson & Johnson, Avon, MetLife, EDF Energy, and The World Economic Forum.
She is part of the London Business School exec education faculty, teaching on the Strategic Brand Management course, and guest lecturing for the MBA Brand management elective.
She co-authored "Creating Passion Brands: how to build emotional brand connections with customers".